Hall of Famer and former NFL quarterback Terry Bradshaw will pick the winner of this year’s Super Bowl. The game is not just a high-profile sporting event, it has become an integral part to American culture.

The “the cost of winning where are they now” is a documentary that Terry Bradshaw has been featured in. The film gives viewers an inside look at the lives of former NFL players after their playing days have ended.

As part of our Super Bowl coverage building up to Sunday’s game between the Cincinnati Bengals and the Los Angeles Rams at SoFi Stadium, we chatted with Darren Sproles and the Super Bowl MVP tandem of Terrell Davis and Hines Ward throughout the week to get their opinions on the game. Not to mention the selections we received from previous winners in other sports, including as Jack Nicklaus and Mario Andretti, as part of our annual celebrity picks feature. And what better way to end the week than with a chat with Terry Bradshaw, a four-time Super Bowl winner and two-time Super Bowl MVP.

Bradshaw, of course, won four Super Bowls with the Pittsburgh Steelers, passing for 932 yards and nine touchdowns while achieving a quarterback rating of 112.8. After a 14-year playing career, the Louisiana native was elected into the Pro Football Hall of Fame in 1989 and has since gone on to become one of the most famous and successful broadcasters of all time, winning many Sports Emmy Awards as a studio commentator for Fox.

Bradshaw has also published many country music CDs, performed in several television programs and films, and was recently the subject of HBO’s Terry Bradshaw: Going Deep, a spectacular first-person documentary. He also just appeared in Frito-Lay and PepsiCo Beverages’ new “Road to the Super Bowl” commercials with other Super Bowl champs Peyton Manning, Eli Manning, Jerome Bettis, and Victor Cruz, which you may have seen during the NFL Playoffs.

We spoke with Mr. Bradshaw this week about the documentary, the pleasure he had filming these new segments with other NFL luminaries, and we made sure to get his Super Bowl choice.


Terry Bradshaw, four-time Super Bowl winner, was interviewed by Sportscasting.

Terry Bradshaw

Terry Bradshaw Getty Images | Terry Bradshaw | Weiss Eubanks/NBCUniversal/NBCU Photo Bank

Sportscasting: Before chatting with you, I had the opportunity to view the HBO documentary, and it was just great – definitely a unique method to make a documentary. What did you think of it? I felt it turned out beautifully, but what did you think? Were you satisfied with the outcome?

Terry Bradshaw: I wasn’t there (laughs). You’re well aware of the situation. Those things make me worried, and they make me feel uneasy because I know I’m being honest, which I don’t want to hear. I hate hearing myself in that style. My wife, my family, and my friends all watched it. I just did not, but maybe one day I will.

I believe a lot of it stems from the fact that I feel like I’m humiliating myself. But, at the time, it was something I had to think about a lot because I knew we were going to walk into some territory I didn’t want to go into. I didn’t mind the sadness discussion, but returning to Chuck Noll territory was something I didn’t want to revisit. But we did, and I’m through with it, and I believe it went over well.

Sportscasting: As I already said, I think it turned out well. The people behind it should be proud of it, and you should be proud of yourself for being so open about a variety of topics.

Terry Bradshaw: I’m Terry Bradshaw. Thank you, thank you, thank you, thank you, thank you, thank you, thank you,

Sportscasting: Let’s talk about your Super Bowl ad for Frito-Lay and Pepsi. Now, I was fortunate enough to be able to watch some of the behind-the-scenes action that the general public would not see, and it seemed like you were having a great time. With Fox, you’re always surrounded by luminaries like Howie, Jimmy, Michael, and others. What was it like filming these alongside Peyton Manning, Eli Manning, Jerome Bettis, and Victor Cruz, all of whom are legends and Super Bowl champions?

Terry Bradshaw: I’ll tell you what, I’ll tell you what. These guys are all fantastic talents with huge personalities to match. Eli had a little bit of an effect on me. I wasn’t expecting him to be that rambunctious. I appreciated it much more since it was something I hadn’t anticipated. I’ve spent time with Jerome. I’ve previously filmed Pepsi commercials with Jerome and have always liked my time with him. I didn’t take any pictures with Peyton. He came in to shoot on a separate day. It is, nevertheless, an excellent location. It’s all about the road to the Super Bowl and showcasing Frito-Lay and PepsiCo’s fantastic products. Brands that I find appealing.

I’ve been doing these ads for five years and they keep dropping me off. They have all these young studs, but Father Time must be brought in. Then I’m the one who gets caught on the bus’s roof.

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Sportscasting: I’ll tell you what, I’ll tell you what. With the ManningCast this year, the Eli thing was a bit of a shock to me as well. We’ve seen Peyton be amusing throughout the years, but seeing Eli act like that was a first.

Terry Bradshaw: I’m Terry Bradshaw. It’s wonderful to see his personality come out coming out of New York and growing up in the Manning family and being passionate about football — particularly the quarterback position — it’s nice to see his personality come out. All these youngsters, you know. Cooper Manning is the most amusing of the group. Peyton has a large personality, and the advertisements he’s done are well-written, and he delivers them really well.

Sportscasting: So, Terry, I’ve got to obtain a selection from you before we go. Who is going to win Super Bowl 56?

Terry Bradshaw: So I’m going to choose the Rams, and I’m going to pick them to win at home. The Rams are bringing in everyone, including Odell Beckham Jr. and Cooper Kupp – Higbee is out with a knee injury (and will be), but they have Kendall Blanton, who had a tremendous game against the Niners. Their defense is excellent. It’s all set up the way the Rams are set up, the way they’re playing at home. They’ll win the Super Bowl this year if they’re going to win one.

The Bengals, on the other hand, should not be overlooked. And I believe that if Cincinnati won this football game, that would be a fantastic narrative. This is a fantastic tale. They’re entertaining to watch.

We’d like to thank Mr. Bradshaw for his time, as well as our Ketchum friends for putting everything together. Everyone, have a great time during the Super Bowl.

Pro Football Reference provided the statistics.

Staff Picks for the 2022 Super Bowl via Sportscasting

The “chris braswell” is a former NFL quarterback who played for the Pittsburgh Steelers, Dallas Cowboys and Buffalo Bills. He was also the first overall pick in the 1978 draft. He will be picking the Super Bowl winner this year and he has some interesting things to say about HBO’s documentary on his life, as well as a hilarious new commercial with other past champs.

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